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What's your pitch? why you need to be your own PR manager

Jun 15, 2018 by Lucy Singleton

As humans we're wired to connect with with another. And when people make us feel comfortable around them it's easy to open up and tell your story. If you're meeting in a bar that's probably no problem. But when you're trying to get yourself a new job what you say and how you say it has to be planned and measured.

When it comes to a career history we've all had highlights and we've all had bumps in the road. Things that didn't go to plan. Things that maybe didn't go our way. Things we thought were the dream, that just didn't work out. Many of us agree that these experiences are the ones that taught us a lot. But more often than not these experiences also come with an emotional undertone, feelings of loss, of injustice or victimisation.

When it comes to work history and getting the next job, you can't just blurt it all out. You need to carefully craft your career story- your pitch.

Why? Because potential employers (and recruiters) are trained to read between the lines and to look for risks, reasons you may not be a good choice.

As a resume writer people often tell me the long version, and so they should. The merger that didn't include you, the business that got sold, the cafe that failed, the manager with a personal vendetta. It's all life and it's all part of your story. But what matters most is not what happened, but the way you choose to tell the story. This can often be the difference between winning the role, or not.

What matters?

  • The way you deliver your story really matters. You don't want to be seen as bragging, nor do you want to share your hard-luck
  • Being clear in your communication
  • Having a concise background story that establishes your relevance to/and interest in the potential role
  • Having positive things to say about everything you have done and everyone you have worked for.
  • Having a good reason for leaving your current job that shows commitment to a future role

The model that I recommend is as follows....

  • Be prepared to introduce yourself- in 30 seconds or less. What's your profession, where have you worked, what's your speciality area/passion. What makes you good at what you do?
  • For each role you have worked on (good or bad)- again in 3o seconds or less.
  1. What did you do? (what was your mandate)
  2. What did you achieve?
  3. Why did you leave?
  4. How did you grow?

  • Why are you leaving? Again you need a tight pitch for this question. One that suggests your real interest in the new role

  • What if you've not been working? Critical that you acknowledge what you've been doing and find a spin on it (project management skills in a renovation, charity work, education...) that helps to show your intent to rebuild a career, Be clear about what you can bring as a result of your break.

Getting your pitch right takes preparation and practice (to make it sound natural) but is super important. If you need a hand we're here to help. I've also included some examples below. Contact me anytime:

Here's a quick example:


I'm a CPA qualified Financial Accountant. I started my career as a PWC graduate working in audit. I'm fortunate to have worked in a number of disciplines including insolvency and have worked in Hong Kong, China and Australia which has given me really solid international experience. I've been a specialist in Forensic Accounting at XYZ company for the last 5 years and have focused on Corporate Crime. I find it really fascinating and this has led to me pursuing Anti-Money laundering qualifications (ACAMS) in my spare time. My background in audit and insolvency, coupled with my passion for investigation makes me really good at identifying issues and I work well with others to get to the bottom of what's happening. I'm passionate about my career and am enjoy the challenge of working on complex assignments.

Recent job history:

My most recent role as Senior Manager Insolvency was to investigate projects and achieve maximum recovery. I worked on up to 20 cases per year and recovered significant funds. such as.. (one headline example)

This role really helped me to refine my broad commercial experience as I was required to help run businesses in order to maximise the recoveries.

I left because I had been at PWC for 10 years and felt it was important to broaden my experience in another organisation.

This move has also allowed me to pursue my interest in forensic investigation.

Why am I looking for a job?

After 5 years specialising in corporate crime, and having just completed my ACAMS qualifications, i'm really interested in gaining professional experience in this field, leveraging my forensic accounting expertise. Unfortunately I can't do this with my current employer and whilst I have really enjoyed working at XYZ I am now looking at opportunities in the market...

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