Why Personal Branding Matters

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A quick Google or LinkedIn search can be the difference between being on the shortlist, or off it. That’s why it’s essential to make the right impression at every touch-point.

Personal Branding influences how you are perceived by others.

Personal branding is really just a different way to describe your reputation. Whether you are a politician, a sportstar, the local plumber or someone who works in an office, the way you choose to interact with others is critical because people form impressions based on what they see and hear. And impressions spread fast in today’s highly connected world.

We’re not big fans of the term personal branding but we are extremely clear on its importance. It’s critical that you make a conscious choice about the way you interact with others and aim to be consistent. When you hit the job market these existing impressions can make or break your chances. We call this your Professional Positioning and we think it’s the most important thing you should focus on as you develop your career.

How is Personal Branding relevant in the job market?

If you are applying for a job people are curious to know more about you. They actively seek to get to know the people they are considering for the role, why?

  • To achieve the right cultural fit.
  • To predict how you will behave in a role.
  • To reduce risk of a bad hire.

They are likely to use Google, LinkedIn and professional contacts to form an impression. That’s why it’s essential to make an impact by being clear about your message, being authentic and living up to what you say day to day.

Did you know?

It’s estimated that up to 80% of jobs are filled without being advertised.*


  • Personal Recommendations
  • Headhunting via LinkedIn Searches/ Other professional networks
  • Referrals
  • Direct Networking

43% of hiring managers claim to research candidates online.*


  • Cultural Fit
  • Professional Image
  • Evidence of Qualifications
  • Signs you are a well rounded candidate
  • Reasons not to hire you

*2014 study by leading global and US website “Career Builder”

How you can control your personal brand

1. Have a clear view on what you want it to be.

  • Identify the values, skills, personality and causes you want to be known for.

2. Be true to it in your work and day to day life.

  • Focus on demonstrating the behaviours you want to be known for in everything you do.

3. Optimise your online footprint to reflect it.

  • Have a strong LinkedIn or Professional Profile, Participate in online networks, Clean up your Facebook or personal footprint if need be.

We can help you find an authentic and unique Personal Brand.

When we help you Find "Your Spark" we will help you to identify the things that make you unique and articulate it in a way that feels authentic for you. We can also help to guide you on how to make the right impression in the right way at the right time. Let us show you how.

Finding "Your Spark"

Personal Branding