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A quick Google or LinkedIn search can be the difference between being on the shortlist, or off it. That’s why it’s essential to make the right impression at every touch-point.
Personal branding is really just a different way to describe your reputation. Whether you are a politician, a sportstar, the local plumber or someone who works in an office, the way you choose to interact with others is critical because people form impressions based on what they see and hear. And impressions spread fast in today’s highly connected world.
We’re not big fans of the term personal branding but we are extremely clear on its importance. It’s critical that you make a conscious choice about the way you interact with others and aim to be consistent. When you hit the job market these existing impressions can make or break your chances. We call this your Professional Positioning and we think it’s the most important thing you should focus on as you develop your career.
If you are applying for a job people are curious to know more about you. They actively seek to get to know the people they are considering for the role, why?
They are likely to use Google, LinkedIn and professional contacts to form an impression. That’s why it’s essential to make an impact by being clear about your message, being authentic and living up to what you say day to day.
It’s estimated that up to 80% of jobs are filled without being advertised.*
HOW ARE THESE ROLES FILLED?
43% of hiring managers claim to research candidates online.*
WHAT ARE THEY LOOKING FOR?
*2014 study by leading global and US website “Career Builder”
When we help you Find "Your Spark" we will help you to identify the things that make you unique and articulate it in a way that feels authentic for you. We can also help to guide you on how to make the right impression in the right way at the right time. Let us show you how.